Tag Archives | Marketing

Going Back to School – Green

Yes, it is that time of year – making the annual pilgrimage to Staples / WalMart / Local Store to pick up the list of school supplies for our kids. My daughter, being the keener that she is, wanted to get there a bit early, so we made our treck last week. I couldn’t help [...]

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Attending Trade Shows “90% of Success is Showing Up”

In my last blog( Building Global Exports is Easier Than You Think) I tried to hammer home the point that selling your product outside dear old Canada should be part of your business strategy.  The question then becomes just how do you do this.  One of the best ways I can think of is to [...]

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Expanding Your Global Exports

The Canadian marketplace is as tough a place to sell as anywhere in the developed world with small markets and conservative, cost conscious customers. If you can sell here you can sell anywhere, especially if you have a unique product. In my experience, foreign markets offer easier pickings if companies are willing to take the [...]

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Selling Direct to Consumers is “Catching” On

A group of fishermen in Halifax are reaping the benefits of selling their catch direct to the consumer through a unique marketing approach that eliminates the middleman and quadruples the price/lb. they get for their fish. These better prices enables them to continue to fish in a traditional way that benefits not only their customers, [...]

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China Market Entry: Think local to sell local

When it comes to products and services, do we all have similar ideas? Think again. As I was reading the paper this morning prior to starting my workday, I came across a story about Home Depot closing their last Beijing store, with only seven remaining in China and Best Buy closing up stores as well. [...]

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Healthy Food Continuum = Healthy Economy = Healthy Employment!

When you mention the Food Chain to most people they don’t even consider manufacturing as part of the equation, but a part it is – and a very large part at that. In my last blog, I alluded to the fact that employment shifts across the entire food continuum could impact employment in such areas [...]

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