GREG KEENAN - AUTO INDUSTRY REPORTER
OSHAWA, ONT. — The Globe and Mail
The Ontario government plans to appoint an auto adviser to provide critical intelligence about the sector instead of a “super salesman” as it tries to convince global auto makers to invest in the province.
“We want global intelligence to determine, for instance, what are the next five or 10 [product] mandates that are going to take place globally over the next five or 10 years,” Ontario Economic Development Minister Brad Duguid said.
“How do we, as Ontario, position ourselves to land one or two of those mandates?”
The concept of an auto investment board headed by an industry executive with deep knowledge of the sector was suggested last year by the Canadian Automotive Partnership Council, an advisory group composed of industry executives, Ontario, Quebec and federal government officials and representatives from the Unifor union.