Waterloo Brewing signs agreement with Triani Beverages to relaunch Seagram Coolers in Quebec

KITCHENER, Ontario, Dec. 10, 2018 (GLOBE NEWSWIRE) — Waterloo Brewing, the trade name of Brick Brewing Co. Limited (“Brick” or the “Company”) (TSX: BRB) today announced a licensing agreement with Triani Beverages for the production, distribution and sales of Seagram cooler products in the province of Quebec.

“We are delighted to partner with Triani to relaunch and grow the Seagram brand in Quebec. When we combine the brand power of the Seagram name with Triani’s strong market success in the Ready-to-Drink category, we think it’s a winning combination,” said George Croft, President and CEO, Waterloo Brewing.

“Triani is well positioned to grow Seagram Coolers in the Quebec market and we’re looking forward to working with Waterloo Brewing to build on the great heritage of the Seagram brand in the province of Quebec,” said Mr. Tristan Bourgeois Cousineau, CEO, Triani Beverages.

About Brick Brewing

Brick is Ontario’s largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario and is credited with pioneering the present-day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand.  In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading-edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts, constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may”, “will”, “expect”, “intend”, “anticipate”, “seek”, “plan”, “believe” or “continue” or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

For further information:
George Croft
President and CEO
(519) 742-2732 ext 147

About Crissy Wright

Crissy Wright is the Community Facilitator at the Manufacturing Innovation Network (MIN).

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