Some interesting survey results from Ipsos-Reid came across my desk the other day that revealed, “…social networking is no longer the exclusive domain of youth”. There is in fact, a substantial increase of people online aged 35-55 who are surfing social networks more and more. It is no longer just an application or tool we use from time-to-time; it is becoming a way of life. I was actually using a chat function the other day to speak with a friend instead of, dare I say it – picking up the phone. As more and more people use social networking to connect with friends, it will become more of a common place to see it used for business purposes as well. We are seeing some of that already with Facebook, Twitter and Linkedin. Companies who adapt and understand how to leverage this space in order interact and engage their customers will find they are in a much better place down the road than their competitors who don’t embracing social networking at all.
David
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