Yes, it is that time of year – making the annual pilgrimage to Staples / WalMart / Local Store to pick up the list of school supplies for our kids. My daughter, being the keener that she is, wanted to get there a bit early, so we made our treck last week.
I couldn’t help but notice the ever increasing number of products that are now being marketed as ‘green’ in some way. Paige insited on the recycled ruler and the scissors with the recycled rubber on the handle (she is going into Grade 5). Good for her for noticing, but I have to admit I held her up by taking a few pictures as well.
I only managed to sneak three photographs, but enough to give you an idea of what kind of ideas are out there if you are in the consumer products business (or maybe even if not…).
Check out the biodegradable Papermate pens, the Domtar paper box (with donation to WWF) and the recycled Hilroy notebook. What could you do to add this kind of marketing strategy to your products and services?
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