Many business blogs are all about the company, which means they are not building a blog following. They are advertising articles. It’s like seeing an ad for a pharmaceutical company in a magazine. You might look at the picture and read the heading, but once you flip the page and see all the medical warnings/side effects/recommendations you move on.
What is a blog?
According to Wikipedia Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
What is a business blog?
Well that’s a whole different kettle of fish. It contains all the qualities of a blog, but this time it’s representing your brand. Establishing a blog that represents yourself as well as your company can be difficult. Many business blogs are all about the company, which means they are not building a blog following. They are advertising articles. It’s like seeing an ad for a pharmaceutical company in a magazine. You might look at the picture and read the heading, but once you flip the page and see all the medical warnings/side effects/recommendations you move on. No one has time to read something dry.
So how do you blog for you a business without losing your audience after the heading? Our Sign Depot blog is comprised of many forms of blogging and social sites. We use a lot of pictures, some step by step summaries, video, social networks and newsletters to engage our audience in order to grow our blog.
This helps to
- create a buzz about the company
- build our business following
- attract potential clients to our website
- show customers that we are an open and honest about our craftsmanship
- convey our ability to be creative and fun
By following this blog we hope you can find some tips and tricks to increase your blog traffic and reach those who otherwise would not know about your company. Sharing info is also encouraged. Please feel free to email, facebook or tweet us with your questions, comments and ideas you would like see mentioned on the topic of blogging for your manufacturing business. Isn’t that what being SOCIAL is all about?
No comments yet.